Competitive Intelligence Dashboard.
C.I.D. is created exclusively for Craft Breweries and Wineries. Provided by Paul Singer (TheWineBaron.com). 25 years of sales & marketing experience in the industry.
My team and I watch your competitors so you can focus on brewing great beer and serving guests.
DASHBOARD FEATURES:
A small sampling of what’s provided.
- I provide a competitive intelligence service built specifically for craft breweries (and wineries).
- I continuously monitor your key competitors and turn the noise into clear, actionable insights you can use every month.
- What I track for you:
- Websites & Tap Lists
- Current beers on tap / in cans
- New releases, seasonals, and limited/rotating offerings
- Social Media
- New beer announcements
- Events and collabs
- Engagement levels and content themes
- Events & Promotions
- Trivia nights, live music, festivals, tap takeovers
- Specials, happy hours, loyalty programs
- Products (& styles) Being Promoted Currently
- What’s their buzz? IPA, dark beers, samplers, gifts, etc. (by style/by product)
- Pricing & Packaging Report
- Both of these are very important. Let me keep you in the current loop on pricing and packaging trends
- Websites & Tap Lists
My team and I set up an analysis of 3 to 10 craft breweries (or wineries) with criteria similar to those in the screen shot below. We provide high quality data and real time analysis every week. The service is purchased as a monthly subscription with 4 reports per month. One month trial available.
This is a dummy sample report that gives an idea of the type of data we track and present to you. The actual report is full of highly informative, visual, and easy to digest info that can be instantly actionable.
Dashboards & Analytics
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Custom Layouts
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Simple Device Management
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Simply Amazing
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